When it comes to business, everyone knows that retaining customers and gaining ‘customer loyalty’ is probably one of the most important things to focus on.
That is definitely the case for helloberry.
According to them, helloberry is “the lovechild of three Torontonian girlfriends who share a passion for good food, good wine, fun travels and all the pretty little things in between. We’re weak for things that hold a burst of colour, a dash of shine and a hint of sparkle. We’re bringing you all things sweet & fresh — keeping helloberry always in season.”
According to me, helloberry is the epitome of what a new and upcoming business should be about. Its customers.
I ordered my first helloberry bracelet this summer (after convincing myself that making my car payment was more important than ordering 30 new bracelets).
It arrived days later in a small envelope with a “freshly picked” stamp and my name hand-written. Inside was my hand-made peach lattice bracelet with a little card (handwritten again) telling me to tweet about my new purchase (so organic).
Enter Reece. My one-year-old Australian Shepherd (I’m sure you know where this is going). Not long after my purchase, I came home from work to find my pretty, shiny new bracelet torn to pieces all over my living room floor. Upset, I knew I had to buy another one, as my obsession had already flourished.
Enter Instagram. @helloberryinc uploaded a photo with the peach lattice bracelet in it and I commented about what had happened – not expecting anything but some sympathy. Not only did helloberry comment back right away, they also asked me to send them an e-mail. Once I did this, they e-mailed me back asking for my mailing address so they could send me a new bracelet. I was so surprised and in awe that a business would actually replace something for free because my dog ate it!
helloberry had my loyalty when I receieved the hand-written envelope and note, but now they have my loyalty and my dedication to spreading the word about this great company.
If you haven’t already, make sure to visit the helloberry website and follow helloberry on twitter (let the addiction begin).
… but, leave it to them to come up with an affordable fashion line for the fashion-savvy, living-with-parents, still-in-student-debt individuals like myself. 
